The feature launched with custom playlist cover art so users can distinguish between playlists, taste match scores, and shareable cards. The feature first launched in August 2021 after being beta tested in June and uses Spotify’s personalisation capabilities and collaborative playlist functionality. The Blend playlist feature is available for both free and premium Spotify users. Additionally, Spotify will generate a sharecard that shows their listening preferences in relation to the artist, as well as songs both the user and artist mutually enjoy.
The artist playlists for Blend will work similarly, and currently features 20 artist playlists for users to Blend with, including K-pop sensations BTS, AB6IX, Charli XCX, Kacey Musgraves, Lauv, Megan Thee Stallion and Diplo.
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